A non-alcoholic spirit cannot be as intoxicating as an alcoholic drink?! With Changin’ you can explore a new mind-set whilst enjoying the intense taste of selected, distilled herbs in a non-alcoholic spirit.?Expand your horizon, get intoxicated by the taste of Changin’ and let the special herbal composition change something within you – your perspective.
The label design very much represents that change. People are trapped in their own, monotonous world and can take a peek into a new, colourful and free world. It is inspiring to acquire a new outlook on things and to escape a stuck mind-set. The colours give you an idea of the positive experiences that await you, if you let it happen. The design of the bottle is split into two different image styles to emphasize the different mind-sets: a clean front label and colourful back label which is only visible from inside the bottle. It is designed like an entrance to another world which you can only access through Changin‘ – the non-alcoholic spirit.?To guarantee a sustainable packaging, Changin’ was designed plastic-free (glass bottle, wood & cork lid, paper label) and
它選擇的成分是100%有機(jī)的。
“Changin”這個名字是由“change”和“gin”兩個詞組合而成的，因為這種飲料的味道是受gin的啟發(fā)而來的。徽標(biāo)的字體和背面標(biāo)簽上的顏色代表了迷幻視覺的概念，在這種視覺中，感知和心理聯(lián)想的所有方面都可以改變——這就是改變思維定勢的全部內(nèi)容。？整個瓶子的詳細(xì)設(shè)計迫使你仔細(xì)觀察并參與設(shè)計：拿起瓶子，仔細(xì)看看里面發(fā)生了什么。它立即引起人們的好奇心。在一個注意力有限的世界里，Changin鼓勵你思考并仔細(xì)觀察。它是當(dāng)今時代精神的產(chǎn)物，不僅僅是一杯飲料。
“長寧”是由巴里創(chuàng)新中心siids開發(fā)的概念。
文章來源：https://packagingoftheworld.com/2022/11/changin-non-alcoholic-spirit.html
