卡通形象出現(xiàn)在包裝上，是品牌形象傳播策略一致性在包裝上的體現(xiàn)。卡通圖像發(fā)揮了“明星”的角色作用，不僅可以強化差異化識別，還可以有效激發(fā)品牌聯(lián)想和提升品牌偏好。

Agency:Backbone Branding
Brand Strategy Director: Stepan Avanesyan
Assistant Brand Strategist: Lusie Grigoryan
Creative Director/ Design idea: Stepan Azaryan
Manager: Mary Sargsyan
Design: Gevorg Balyan
Type: Produced, Commercial Work
Client:Bristly Brushing Stick
Location: Yerevan, Armenia
Packaging Contents: Brushing Stick for Dogs
Packaging Substrate / Materials: Paper
Printing Process: Printing