這款祛痘產(chǎn)品的包裝設計,是針對20歲以下客戶設計的,所以包裝上直接告訴消費者,這是20歲以下人群的產(chǎn)品,雖然放棄了20歲以上的客戶,但是讓20歲以下的客戶更加信任這款產(chǎn)品。包裝突出產(chǎn)品的差異化價值。直觀的表達產(chǎn)品的購買理由。
Agency:Mamastudio
Art Director: Micha? Pawlik
Designers: Zuzanna Rogatty, Marie Br?gger
Photographer: Pawe? Marcinkowski
Type: Produced, Commercial Work
Client:Dr Irena Eris
Location: Warsaw, Poland
Packaging Contents: Liquid, Cream, Powder
Packaging Substrate / Materials: Plastic bottle, Tube, Cardboard
Printing Process: Flexography, Screen printing